social media strategy

Why your social media strategy is probably wrong

Social media platforms weren’t designed with sales pitches and marketing slogans in mind. All the leading platforms started with ordinary people talking about their ordinary lives. Ten years ago, Jawed Karim posted the first-ever video to YouTube. Only 18 seconds long, the video, entitled “Me at the Zoo,” features YouTube cofounder Karim, at the San Diego Zoo standing in front …

A year of digital tiger lines

It’s been slightly more than a year since we got involved with Lesotho Sky‘s digital marketing. What started as a chance encounter on the slopes of Table Mountain grew into a relationship that’s more friendship than work relationship. We’ve come a long way since we first started scheduling social media content, just days before the start of the 2015 race. …

Inspired by Design

Another project is done and dusted: A WordPress website for a commercial interior design startup. Liezel Joubert approached us end of May 2016 after a frustrating meeting with an agency who wanted her “to go big”. She inherited Living on Main, an interior design business, from a dear friend who sadly passed away in 2015. Liezel wanted to honour the …

A “Rinse and Repeat” digital lifecycle

We’ve developed this digital marketing lifecycle in response to a “quick fix – short win” tendency we found with some of the brands we’ve engaged with in the past. We believe in a long game that also shows solid results early on. Yet, it’s the big gains we are after and we encourage our clients to do the right things …

Lesotho Sky – becoming part of the story we tell

This was our first gig in the sporting scene. It started with Ian on his brand new Momsen 29er hardtail, huffing and puffing up to the Blockhouse on Table Mountain. While meeting his maker, he also met Christian Schmidt, one of the “makers” of the Lesotho Sky stage race. It was months before the race. We were invited to take …

Scott LCB Factory Racing – making words fly like hardtails

We met Phil Buys, the captain of Scott LCB Factory Racing, at the Lesotho Sky stage race in 2015. Phil and Matthys Beukes were riding as a team for Scott LCB Factory racing. This was our first official gig in the cycling scene (also Ian’s first MTB stage race.) Needless to say, we were wide-eyed and very keen to tell …